You’ve heard a lot of advice on the internet to start a blog to grow your business. Maybe you already have one on your website but haven’t posted there in ages.

Blogging takes a lot of work, so you’re wondering if it’s really necessary. Can’t you get away without it and still see good marketing results?

I’m here today to tell you, no, you don’t need a blog. Here are five reasons why you should NOT have a blog for your business.

You Should Not Have a Blog for Your Business If…

You Don’t Want People Finding Your Website

Having a blog will help your website rank for more keywords. When it ranks for more keywords, Google ranks it higher, allowing more people to find your website. That’s the last thing you want if you’re hoping to get more customers.

You Don’t Want to Build Your Email List

Blogging is a great way to get people to sign up for your email list, especially if you’re offering a valuable freebie for subscribing. But why would you want people on your email list where you can sell to them directly, unconstrained by SEO or algorithms? And definitely don’t include a “subscribe” CTA with every post.

You Only Want Short Term Results

You won’t see immediate results with a blog. You have to be patient, target good keywords, and write quality content before your posts get high traffic levels. While a post might start with only a handful of views, it can grow to thousands over time, bringing hundreds of potential customers to your site. But who has time to wait for that, am I right?

You Don’t Want People to Trust You

Having a blog allows you to share your knowledge and provide value to potential customers. It lets people get to know you and your business more intimately than an email or social media post can. The more people know and trust you, the more likely they’ll buy from you, but I’m sure you don’t want that.

You Don’t Want to Build a Community

Social media, ruled by ever-changing algorithms you can’t keep up with, is plenty to build a community. You don’t want a blog on your self-hosted website where you can connect to new and old customers through education and fun blog posts. Loyal fans are only some of your biggest sales drivers, you know.

As you can see, blogging is a total waste of time. It has no benefits, no value, and no way to grow your business. I hope this post has convinced you to get rid of those foolish blogging notions once and for all. 😉

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